At MACK Marketing, we spend a lot of our time creating, analysing and refining Facebook ad campaigns. Over the years we’ve tried hundreds of different strategies for dozens of clients, and made millions of dollars in sales along the way. Through this process of constant iteration and improvement, we’ve developed a thorough understanding of the […]
Marketing Lessons from the Failures of Masters and Dick Smith
Everyone in business will remember the shock demise of large Australian retailers Dick Smith Electronics and Masters Home Improvement. Whilst the failure of neither business should come as much of a surprise in hindsight, it is instructive from the perspective of a business owner to consider exactly what may have caused these two behemoths to […]
The Danger of Activist Marketing
Author’s note: the examples in this article are somewhat dated nowadays. We’ve left this post up because the underlying principles still hold true, and the phenomenon of activist marketing has become even more commonplace since this article was written. Activist marketing is a fairly recent phenomenon. The term is used to describe a marketing strategy […]
What’s Going Wrong at Sizzler?
Author’s note: since I wrote this article in 2015, Sizzler restaurants have continued to close down across the country. It’s a shame that such an iconic brand has been allowed to wither on the vine thanks to unimaginative management. Despite the increasing irrelevance of Sizzler to Australian family dining, we’ve kept this article online as […]
