Case Study: Rod Armour

Case Study Rod Armour Ecommerce Website

Rod Armour is one of Australia’s leading suppliers of fishing rod protection products. Founded in 2016 by then 19 year old Curtis Sciacca, Rod Armour rose quickly to prominence by cleverly capitalising on the opportunities available through social media. In particular, they used a phalanx of young influencers on Instagram to spruik the products in […]

Case Study: Summit Estate Wines

Case Study - Summit Estate Wines Marketing Strategy

Summit Estate Wines is one of the better known wineries in the up-and-coming Granite Belt wine region. As the northernmost winery, it benefits from being the first stop on the tourist trail for visitors entering the Granite Belt from the north, such as Brisbane, Toowoomba and Gold Coast. Summit Estate Wines was purchased by a […]

Case Study: Hard Korr Lighting

Case Study Hard Korr Lighting Website & Digital Marketing

Hard Korr Lighting was one of the pioneers in bringing LED lighting (and later, portable solar power) to the camping, 4wd and marine industries. From their inception in 2009 their sales had grown strongly each year, and they had eventually attracted the interest of large retailers such as Autobarn and BCF. In their first few […]