Drastically Improve Your Facebook Ad Conversion Rate With These Six Easy Strategies

At MACK Marketing, we spend a lot of our time creating, analysing and refining Facebook ad campaigns. Over the years we’ve tried hundreds of different strategies for dozens of clients, and made millions of dollars in sales along the way. Through this process of constant iteration and improvement, we’ve developed a thorough understanding of the […]

The Danger of Activist Marketing

Author’s note: the examples in this article are somewhat dated nowadays. We’ve left this post up because the underlying principles still hold true, and the phenomenon of activist marketing has become even more commonplace since this article was written. Activist marketing is a fairly recent phenomenon. The term is used to describe a marketing strategy […]