Get on top, stay on top.
Marketing strategy can be complex, but the underlying principles are simple: know your market, know your customers, know your competition. We equip you with this knowledge, and more importantly show you how to use it to become UNSTOPPABLE.
In a nutshell: the MACK Marketing difference
Our marketing strategies are supremely effective because they are underpinned by our unique 5-stage Marketing Process, a research-backed, proven set of principles that maps and describes the entire customer journey from initial contact through to conversion and beyond. Time and time again we have used this Process to generate millions of dollars in sales for our clients.
It has never been easier to start a business, but neither has it ever been harder to achieve long-term success. Almost every market in our globalised world is saturated, and any business that shows weakness, laziness or inconsistency will be quickly left behind by ever more discerning consumers.
The flipside of this is that opportunites abound for businesses whose strategy is consistently on point. Reaching your target market, wherever in the world they may be, has been made simple with the advent of digital advertising and e-commerce.
To take advantage of these opportunities, your business must be crystal clear on three main things: who your target market is, how your products or services meet the needs of their target market better than your competitors (a.k.a. your Unique Selling Proposition), and how to reach your target market. Only then can you consider specific marketing channels and begin to create and place advertisements.
That’s where MACK Marketing comes in. We create marketing plans that are unique, suited to the specific needs of your business, and more importantly are practical in the real world. We provide an insightful, useful analysis of relevant factors such as your target market demographics, competitors and basis of competition, market position, influencers and suitable advertising channel. We then then roll that analysis up into a practical roadmap – underpinned by our unique, research-backed 5-stage Marketing Process – which describes in detail how you can start dominating your competition immediately.
At MACK Marketing, we want our clients to feel that they are getting more than they paid for, and to feel that working with us has truly made their business UNSTOPPABLE.
We promise to:
Let’s do this!
If you’re keen to find out more, why not drop us a line? We’d love to discuss any questions or ideas you have.
Case Study: Summit Estate Wines
Summit Estate Wines is one of the better known wineries in the up-and-coming Granite Belt wine region. After years of stability and success, including multiple trophies, James Halliday 5-star winery designations and dozens of medals, the business went through a rough patch when their winemaker resigned at short notice. Our task was to create and deliver a comprehensive and achievable marketing strategy to allow Summit Estate to recover its sound footing and confidently pursue its goals in the coming years.