activist marketing

Author’s note: the examples in this article are somewhat dated nowadays. We’ve left this post up because the underlying principles still hold true, and the phenomenon of activist marketing has become even more commonplace since this article was written. Activist marketing is a fairly recent phenomenon. The term is used to describe a marketing strategy […]

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The Danger of Activist Marketing - Author's note: the examples in this article are somewhat dated nowadays. We've left this post up because the underlying principles still hold true, and the phenomenon of activist marketing has become even more commonplace since this article was written. Activist… Read More

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